Mitch Malone | Case Studies: Linktree

As CTO and CPO at Linktree, led the growth of technology and product teams from 8 to over 70 members, established a Product Management team, implemented agile practices, and transformed the organization from engineering-led to product-led, enhancing market agility and competitive positioning.

I joined Linktree as Chief Technology Officer during a pivotal growth phase, scaling the engineering organization from 8 to over 70 engineers while establishing the company's first dedicated Product Management function. In this role, I led the transition from an engineering-led to product-led organization, implementing comprehensive agile practices and processes that supported the company through hypergrowth.

Following our successful Series B+ funding round, I transitioned to Head of Product, where I pioneered Linktree's expansion into adjacent product verticals. I built new business units from the ground up to manage a portfolio of horizontal products, successfully delivered multiple MVP-stage innovations, and took ownership of launching Linktree's first mobile application for iOS.

My tenure at Linktree spanned the company's transformation from startup to scale-up, where I was instrumental in establishing the organizational foundations and product strategy that enabled sustainable growth in the emerging "link-in-bio" category that Linktree created.