Nike Playbook

Nike Playbook

I am outspoken as being very anti-anti-hustle. I believe in making a difference all the time. So while this list is always doing the rounds I still thought I’d share.

Nike’s 10 Principles from the 1970’s

  1. Our business is change.

  2. We're on offense. All the time.

  3. Perfect results count - not a perfect process. Break the rules: fight the law.

  4. This is as much about battle as about business.

  5. Assume nothing. Make sure people keep their promises. Push yourselves push other. Stretch the possible.

  6. Live off the land.

  7. Your job isn't done until the job is done

  8. Dangers: Bureaucracy. Personal ambition. Energy takers vs. energy givers. Knowing our weaknesses. Don't get too many things on the platter.

  9. It won't be pretty.

  10. If we do the right things we'll make money damo near automatic.


© 2024 Mitch Malone.

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